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Marketing and monitoring. Improve your campaigns with Zabbix
Give a boost to your digital marketing campaigns
The term marketing is believed to have been coined in 1902 in a brochure describing a course for the University of Michigan. Since then, the discipline has changed a lot. From commercials and word of mouth, to what we now know as digital marketing.
Today, marketing is no longer just about being creative. It's all about planning, doing and constantly checking results. The monitoring process has become an important part of the implementation of marketing strategies and most important, knowing their status.
When it comes to digital marketing, the flow of information is so dense that without a monitoring solution such as Zabbix, allocating the necessary resources becomes virtually impossible. Knowing the status of a campaign is fundamental. Knowing how the implemented project is going, can help to take the necessary actions at the right time.
This type of monitoring solutions can easily adapt to the contents and give answers to the classic questions of what is the level of acceptance of the campaign according to the audience, the reactions of the users or any other parameter that may occur to us.
Possible uses of Zabbix
At Muutech, we are experts in all kinds of measurements and in making them useful to your users by using Zabbix as a platform for visualization and treatment.
In the case of marketing, our tool provides a lot of value and benefits companies looking to measure the effectiveness of their marketing efforts, such us:
- Measuring and monitoring the effectiveness of campaigns
- Monitoring of data and statistics from different users
- Automation of alerts and warnings according to certain behaviors
- Monitoring the activity, feedback and effectiveness of a social media campaign
- Real-time data analysis. Traffic, statistics of visits, users, etc.
- Monitoring of the effectiveness of the campaign and comparison with the objectives set.
- Monitoring the efficiency of the resources consumed
In the image above, it can be observed an example with the history of a poll in the middle of a marketing campaign. With a graph as simple as that, you can observe minute by minute any type of data, in this case, the votes of each participant, very useful to check how the different strategies are working.
Whether through the visualization of key graphs, monitoring visits to a page, comparison with objectives or even the generation of automatic alerts if there is a problem or if the strategy is not working as it should.